Whereoware is the leading internet technology provider to the gift and home industry. With over 100 successful client engagements, Whereoware is managed by a team of seasoned professionals with a combined 56 years of industry experience in general management, product development & sourcing, sales force management, marketing and of course technology.

Whereoware employs its deep understanding of the industry to craft strategies focused on Generating Profits On-Line and a Return On Investment for its clients. To achieve this goal, the Whereoware team uses industry leading tools to build comprehensive online strategies, fully integrated with a client’s overall marketing efforts. Those strategies support the client’s overall business goals both on and off line.

Each client’s needs and objectives vary. Whereoware’s proven techniques begin with a consultative assessment and analytical benchmarking through a deep immersion into each client’s unique business. Based on this review the Whereoware team recommends a customized course of action across its skill set in:

eCommerce Development: Creating and maintaining custom built, sales focused and brand enhancing websites. With today’s tools anyone can build a website; there are many low-cost options which have low return or even negative results. A Whereoware website goes well beyond the commodities, developing a website that is as:

Visually inspiring as a company’s best showroom, catalog and advertising.

Informative and helpful as the company’s best customer service member

Persuasive and effective as the company’s best salesperson.

eMarketing: Beyond the Blasts. Today, many companies use email to contact their customers. Most “blast” a single general message to every email address. Initially, this messaging has some effect. Over time the impersonal messages are ignored and even frustrate a company's customers.

Whereoware’s eMarketing programs create personalized, targeted messages which speak to individual audiences. This messaging opens a dialogue that engages customers with the company, it brand and products. By opening that personal dialogue the communication converts leads to customers and keeps existing customers coming back for more information, service and products.

Digital Catalog Presentations: Whereoware empowers clients to bring their printed catalogs and direct mail materials to life online through its Active Merchandiser™ technology. Companies spend considerable time, energy and funds on designing printed materials which effectively represent their brand. Then they go to considerable additional expense to print and mail those materials.

Whereoware’s digital catalog tools enable companies to extend the reach of these materials online. Online these materials enhance the visual presentation and provide an alternative shopping experience many users prefer. Additionally these tools provide opportunities to reduce costs through lower print runs and fewer mailings. The Active Merchandiser™ technology goes beyond just presenting the materials online. The robust tools provide quick and easy ways to update and create new content as well. These features enable users to keep their digital catalog materials clean, fresh and up to date at all times.

Whereoware works with each client to review its proposals and agree upon a budget and timetable for execution. Whereoware then ensures project execution, on-budget and on-time to the client’s satisfaction. Commitment to this execution maintains Whereoware’s +90% multi-year retention rate with clients such as: Andrea by Sadek, Boston International, CBK, Currey & Company, Evergreen Enterprises, IMAX, Ganz, GLM, MMPI, Nashville Wraps, Paragon, Quizel, Stein World, Sullivans, Tag, and Uttermost.

Randy is a minority partner and equity holder in Whereoware. He is an active advisor to the firm and its management team.

To learn more about how Whereoware can help you contact us at info@ellerent.com